Command/Analytics
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Command

Mobile App Mode

Analytics

An advanced product analytics room for Amplitude-style events, funnels, cohorts, attribution, and project health.

New eventView reportEdit tracking

Analytics command

Amplitude signal layer

Events 81kActivation 21%D7 9%

Sessions

12.8k

+18%

Activation

31%

+4 pts

CAC signals

9

watch

Retention

18%

baseline

Create

New event

Open the input form for a new record, campaign, source, script, idea, or module-specific item.

Open subpage

Review

View report

Open the read-only snapshot used for manual checks, status review, and endpoint mapping.

Open subpage

Edit

Edit tracking

Open the rich edit workspace with AI assistance, evidence notes, and approval controls.

Open subpage

North star

Activated app users

2.7K

21% activation

Event volume

Tracked this week

81K

Amplitude-ready

Retention

session_started_d7

9%

computed cohort

Revenue event

subscription_started

1.2K

server-side path

Amplitude stream

Muum Mobile App event and user trend

Mobile AppAmplitude schema readyActivation: onboarding_completed

Activation funnel

Critical path conversion

Install

Step 1

12.8K

Signup

Step 2

7.1K

Onboarding

Step 3

4.2K

Core action

Step 4

2.7K

D7 retained

Step 5

1.2K

Acquisition quality

Channel users vs activation

Source mix

Analytics source allocation

App Store
4.2K
Meta Ads
2.8K
Organic social
2.1K
Newsletter
900

Retention cohort

Weekly retention heatmap

CohortD0D1D7D14D30
May 6100%46%24%17%9%
May 13100%49%26%18%10%
May 20100%43%22%15%8%
May 27100%52%29%20%11%
Jun 3100%56%31%21%12%

Event taxonomy

Amplitude event contract

EventSourceVolumeStatusActions

app_opened

Property coverage 98%

Amplitude SDK42.1kHealthy
ViewEdit

onboarding_completed

Property coverage 94%

Amplitude SDK4.2kNorth star
ViewEdit

ai_brief_saved

Property coverage 88%

Server event1.9kReview props
ViewEdit

paywall_viewed

Property coverage 91%

Amplitude SDK2.8kHealthy
ViewEdit

Connector plan

Data sources ready for real endpoints

Amplitude

Primary

Event stream, cohorts, user properties

GA4

Optional

Acquisition and campaign attribution

Mixpanel

Optional

Product analytics mirror

Revenue / CRM

Server

Server-side revenue and qualified lead events

Table

Signal Watchlist

Score graph

87

Refresh positioning notes for the mobile launch

Strategy

91

Turn AI finance news into launch content

Content

87

Prepare next creative test batch

Growth

82
RecordStatusScoreActions

Refresh positioning notes for the mobile launch

Use founder lens, market signals, and customer objections.

Strategy91
ViewEdit

Turn AI finance news into launch content

Adapt newsroom stories into founder-facing social posts.

Content87
ViewEdit

Prepare next creative test batch

Static ad, UGC script, and landing page angle variants.

Growth82
ViewEdit