Strategy/Idea Lab
Public site??Raw ideas
36
Smoke tests
7
Strong pains
12
Kill list
9
Create
New idea
Open the input form for a new record, campaign, source, script, idea, or module-specific item.
Open subpage
Review
View idea
Open the read-only snapshot used for manual checks, status review, and endpoint mapping.
Open subpage
Edit
Edit idea
Open the rich edit workspace with AI assistance, evidence notes, and approval controls.
Open subpage
1 idea visibleFilters
Framework
AI framing prompt
Problem, audience, existing behavior, evidence, and unfair advantage are required before validation.
Framework
Validation rule
Every idea needs one signal source, one user segment, one success metric, and one kill criterion.
Framework
Experiment output
Approved ideas should produce a landing test, content angle, ad concept, or product task.