BANT
Budget, Authority, Need, Timeline qualification for classic inbound sales motion.
Smart Qualification
Score Intent Before Sales Steps In.
Qualify inbound demand using BANT, MEDDIC, or your own ICP rules, then route the right conversations to the right team with clearer context attached.
BANTMEDDICReal-time scoringCRM enrichment
Budget+25
$50K-100K✓
Authority+25
Decision Maker✓
Need+25
High Priority✓
Timeline+25
Q1 2025✓
Lead Score
100/100Hot lead. Routing to enterprise sales.
4x
More qualified leads
67%
Less SDR time wasted
<2min
Qualification time
98%
Accuracy rate
Frameworks
Use proven methodologies or define your own fit logic.
MEDDIC
Enterprise-oriented discovery for more complex buying processes.
GPCTBA
Goal, plan, challenge, timeline, budget, and authority oriented qualification.
Custom ICP
Create your own criteria around the exact customer profile you want to route.
Features
Score live. Route cleanly. Enrich downstream systems.
Smart Question Flows
Ask qualifying questions in a conversational flow instead of flat forms.
Real-Time Scoring
Update fit and urgency dynamically as the conversation unfolds.
Dynamic Routing
Send the best-fit leads to sales and route the rest into nurture or other flows.
CRM Enrichment
Push qualification context directly into your operational systems.
Team Matching
Route by territory, offer type, segment, or internal ownership rules.
Conversion Insights
See which paths actually produce handoff quality and revenue outcomes.
Proof
Qualification that protects team time.
“We went from 15% qualified lead rate to 68%. Sales team only talks to buyers now.”
David Kim
Sales Director, Scalex
“BANT qualification that felt like a conversation, not an interrogation. Leads actually complete it.”
Emma Chen
RevOps Lead, CloudStack